Marketing and promotion

Introduction

When launching a new pickup service, you should ensure you market and promote this new service to your customers. By driving awareness and usage you will:

HubBox's recommendations for promoting the pickup service to your customers is split into onsite and offsite promotions.

HubBox Marketing Toolkit for UPS

HubBox provides a marketing toolkit to help you promote the UPS Access Point service. If you do not see download links below, please login.

UPS Access Point Marketing Toolkit

Download UPS Marketing Assets

HubBox Marketing Toolkit for DPD

HubBox provides a marketing toolkit to help you promote the DPD Pickup service. If you do not see download links below, please login.

DPD Pickup Marketing Toolkit

Download DPD Marketing Assets

Onsite promotion

It’s important to let your customers know about the pickup option throughout their journey before they reach checkout. Letting your customers know that there are convenient, secure, and green shipping options available will reduce friction and support basket conversions.

Shipping page

Many online shoppers view a shipping or delivery policy before making a purchase. It’s therefore important to ensure that you let your customers know that there are convenient shipping methods available. You should ensure that information on the pickup service is clearly highlighted on your existing shipping or delivery page.

Pickup landing page

When introducing a pickup service, you should provide customers with answers to key questions such as "How will I know when my order is ready to pick up?" or "How long do I have to pick up my package?". By creating a Pickup landing page, you can provide useful information to customers about the serivce, reduce customer service queries and promote the service (why they should use it)to your customers.

webpage ups example

webpage dpd example

Home page banner

Launch the pickup service with a bang by using a homepage banner. Link the banner to your shipping information page or dedicated landing page.

Top strip banners

Top strip promotions ensures that pickup points are highlighted throughout the customer’s journey and will therefore support cart conversions by removing the obstacle of shipping uncertainty. Link the top strip banner to your shipping information page or dedicated landing page.

Product and cart page

We recommend adding information on pickup within your product and cart pages. This will ensure customers are made aware of convenient shipping options throughout their journey.

Offsite promotion

When you launch the pickup service, remember to shout about it and let your customers know that a new convenient, secure, and green shipping method is now available. We recommend marketing the service to customers via a launch campaign.

Launch email

A dedicated email marketing campaign on the day or week of launch will ensure that the service gets off to a running start. Make sure you introduce existing customers to pickup to encourage uptake from customers who are already familiar with your checkout and may not notice new services and features.

In the below email examples, we focus on green and convenience messaging. Depending on your customer demographic and product set, you may alternatively wish to promote the service based on security or pricing benefits.

email sustainability example

email ups example

email dpd example

Social media

With customers swinging towards more sustainable shopping choices, it’s important that you promote the ways in which you are reducing the harmful effects of online shopping on the environment. Use the launch of the pickup service, which produces fewer carbon emissions than home delivery, to promote across social media platforms that you are now providing a greener way for customers to receive deliveries. Link social media posts back to the pickup landing page.

instagram sustainability example

instagram ups example

instagram dpd example

social media example for holidays

social media example for missed delivery

social media example for green delivery

In-store

If you are launching BOPIS or Ship to Store services, you should promote this in your own store locations. This will promote your omnichannel offering to customers and drive customers to use BOPIS if certain products are currently out of stock in the customer’s local store.